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Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.

Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Marketing, Sales, Presentation & Publicity

Los Angeles 2013 Semester

MARKETING: How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you involve your customers and partners in your success? How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Identify and convey your positioning.
2013-08-19, 06:30 PM


Nadav Wilf
Founder & CEO, ENLTND

Nadav is Founder and Chief Life Stylist at ENLTND. ENLTND is a platform that makes it easy to give back through lifestyle spending. His previous positions include CEO at Site Capitalist Inc; President of; and CEO of Nadav graduated from th...

Steen Strand
Co-Founder & Chief Brand Officer, ICON Aircraft

Steen Strand is the co-founder and Chief Brand Officer of ICON Aircraft, where he has also led the company’s design and marketing efforts. ICON has garnered wide attention and numerous awards for leveraging world class design and marketing to make recreational aviation mo...

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