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McCarter & English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Marketing and Sales

Seattle Autumn 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2012-12-18, 06:30 PM


Bryan Starbuck
CEO & Founder,

Bryan Starbuck is the Founder & CEO of, a B2C education startup for 5th to 12th grade students. brings online learning videos from sources like Khan Academy, TED Conferences, PBS and many more to teens. allows teens to earn extra spendi...

Michael Smith
Founder, Avelle

Michael is the Founder and CEO of Avelle (formerly Bag Borrow or Steal) and has served as president or CEO at four consumer Internet sites, with a proven track record in online retail and direct marketing that spans 20 years. Previously he served as president and CEO of C...

Daniel Rossi
Chief Business Officer

Daniel Rossi is the Chief Business Officer at Geekwire. Previously, he was the Executive Director of the Northwest Entrepreneur Network where he helped startups with ideation, business model validation, research and writing business plans as well as pitching investors. Pr...

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