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Marketing and Sales

Spring 2011 Berlin Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2011-06-17, 07:00 PM


Holger G. Weiss
CEO, Aupeo

Holger G. Weiss is currently CEO of AUPEO! - a personal radio and music discovery service with strong relations to connected hardware industry. He has 10+ year track record in managing technology driven companies with focus on consumer centric services. He was with gate5...

Christian Vollmann
CEO, eDarling

Christian Vollmann, founder and Managing Director of the European matchmaking service eDarling, was the first employee at (eBay Germany), co-founder of and, and founder of and As an active business angel, ...

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