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Branding and Marketing

Barcelona Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2015-02-17, 06:30 PM


Sara Werner
Founder & CEO, Cocunat

Sara he hecho la Business & Marketing School de ESIC. Comenzó su carrera como Directora de Marketing y Comunicación del Grupo Valero, pasando por Icopal como Directora de Marketing y Comunicación España, seguido de Marketing and Sales Manager para My Truck Wash. En el 20...

Alex Navarro
Co-founder & International Development Director, Groupalia

Alex es licenciado en Electronic systems Engineering por la Universitat Ramon Llull y tiene un Master en Telecomunications Engineering por la Universitat Politècnica de Catalunya. Además ha cursado un MBA Majors in Finance, Marketing and business strategy en la ESADE Busi...

Martí Manent
CEO and Founder,

Martí is the founder and CEO of (Online legal content, products and services provider) and the largest law firm directory in Spanish. Martí is cofounder and has invested or funded more than 10 companies. Prior to this Martí worked as an attorn...

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