Try our new website

Branding and Marketing

Hyderabad Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2014-08-21, 06:30 PM


Tulsi Dharmarajan
Founder & CEO, Zuri Labs

Tulsi Dharmarajan is the founder of Zuri Labs, a product strategy and design firm based in Hyderabad. She has more than 19 years of experience in design, product management, engineering, UX, and analytics at both startup and enterprise companies. She believes that lea...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window