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Branding and Marketing

Bangkok Winter 2013 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.
Date:
2014-03-19, 06:30 PM

Mentors


Oranuch Lerdsuwankij
Co-Founder/CEO, Techsauce

Oranuch, co-founded and managed a highly engaging tech blog & professional community thumbsup.in.th in Thailand which was a well-known among tech enthusiast in Thailand. She provides digital marketing consulting and training to many leading companies and universities in T...

Aisoon Sucharitkul
strategy director, brand union

isoon Sucharitkul is an experienced consultant and educator working at the intersection between branding, design and innovation. Early on his career, he worked as an Industrial Designer but now applies this creative background to envision and launch many innovative produc...

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