Naming and Positioning
Montreal Spring 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-05-21, 06:30 PM
Co-Founder / Director of Experience Strategy, Sid Labs / Sid Lee
Michael joined Sid Lee in 2013 after a decade of experience design, product development and brand strategy consulting for clients ranging from global design agencies to technology startups. Michael co-founded Sid Labs, the agency’s in-house innovation arm responsible for ...
Managing Director, Southboro Capital
Mike Grandinetti, Managing Director of Southboro Capital LLC, has helped lead five start-ups to successful exits for his investors as CMO, including two NASDAQ IPO listings (he co-led one IPO) and five trade sales to acquirers including AT&T/SBC/IBM, Axent / Symantec, I...
Louis Philippe Maurice
LP Maurice is the CEO & Co-Founder of Busbud, an e-commerce startup focused on intercity bus travel. Previously, LP worked in Silicon Valley at Yahoo, LinkedIn and Radar Networks (acquired) in product management, marketing and business development. LP holds an MBA from Ha...
Co-Founder & CEO, Provender
Cai has been bringing the country to the city since his early days in Ontario, where he was a farm kid and equestrian athlete. His passion for food brought him to Paris, France as a teenager for school and stints in Michelin starred kitchens. In Montreal, he has manned th...
Co-Founder & COO/CFO, Frank & Oak
Hicham cofounded Frank & Oak. He leads the technology & operations teams and everything metrics, finance & numbers. In a previous life, he has developed & implemented technology strategies at leading organizations worldwide as a strategy consultant at Deloitte. He has als...