Presentation and Publicity

New York Spring 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.

2012-05-16, 06:30 PM


Andrew Lee
Entrepreneur-in-Residence / Senior Advisor, U.S. Small Business Administration
Janet Brown
CEO, Cinetic Rights Management/ FilmBuff
Mark Newhouse
Director of Strategy, SYPartners

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