Presentation and Publicity

New York Spring 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-05-16, 06:30 PM

Mentors


8.17
Andrew Lee
CEO, Esper

Andrew Lee is the Co-Founder and CEO of Esper Technologies, Inc. Esper's scheduling software streamlines communication, automates tasks, and provides context for important meetings. In doing so, executives and their assistants save time and are more effective. Esper is ...

7.58
Janet Brown
CEO, Cinetic Rights Management/ FilmBuff

Janet is a founding member and CEO of Cinetic Rights Management/ FilmBuff. As one of the largest and most successful suppliers of digital entertainment content, CRM delivers to all of the leading platforms across North America and Europe through its partnerships with cab...

7.33
Mark Newhouse
Director of Strategy, SYPartners

Mark Newhouse is a start-up entrepreneur with a diverse background that includes new product development, business model innovation, user experience design, and brand strategy. Currently, Mark is part of the Strategy practice at SYPartners, the innovation and transformati...

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