Branding and Marketing

Hyderabad Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-08-21, 06:30 PM

Mentors


9.25
Tulsi Dharmarajan
Founder & CEO, Zuri Labs

Tulsi Dharmarajan is the founder of Zuri Labs, a product strategy and design firm based in Hyderabad. She has more than 18 years of experience in design, product management, engineering, UX, and analytics at both startup and enterprise companies. She believes that lea...

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