Branding and Marketing

Hyderabad Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-08-19, 06:30 PM

Mentors


Prasanna Boni
Co-founder COO, Edutor Technologies

Prasanna Boni COO (co-founder) Edutor Technologies 2010 - till date SAP Labs (post YASU Technologies acquisition) Nov 2007 - March 2008 YASU Technologies (acquired by SAP Labs in 2007) VP Operations (co-founder) 1999 - Oct 2007 Infosys Technologies SSE 1996 - 1...

Ripul Kumar
Director, User Research and Innovation, Kern Communications Pvt. Ltd.

My name is Ripul Kumar and I am the founder & the director for user research + innovation consulting services at Kern. Kern is global user research, usability and innovation consulting company. I have worked with Human Factors International as Project Director, running...

Anu Acharya
CEO, Mapmygenome.in

Anu is the CEO at "mapmygenome.in", an Indian genomics company providing a range of prognostics, diagnostics and brain wellness solutions. Anu is the Founder and was the CEO of Ocimum Biosolutions from 2000 to 2013. Ocimum combines its Bioinformatics products, referen...

Tulsi Dharmarajan
Founder & CEO, Zuri Labs

Tulsi Dharmarajan is the founder of Zuri Labs, a product strategy and design firm based in Hyderabad. She has more than 18 years of experience in design, product management, engineering, UX, and analytics at both startup and enterprise companies. She believes that lea...

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