Startup Research

Silicon Valley Winter 2011 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-12-20, 06:30 PM

Mentors


8.62
Nir Eyal
Founder and Former CEO, AdNectar

Co-Founder and CEO of AdNectar, a Kleiner Perkins backed company which was acquired in August 2011. Founded Sunshine Business Development, sold in 2007. Specialist in: user behavior design, CEO coaching, market sizing, strategy, consumer internet, and advertising.

8.00
Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became Match.com)

Will Bunker is the co-founder of the online dating service that became Match.com, the world’s largest personals site. In 1996 Will and a partner raised $90,000 from angel investors to start online personals pioneer One-and-Only.com. In late 1999 they sold Dallas-based On...

7.66
Joe Betts Lacroix
Co-Founder, OQO

Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...

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