Startup Research

Silicon Valley Winter 2011 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Choose your business and market.

2011-12-20, 06:30 PM


Nir Eyal
Founder and Former CEO, AdNectar
Will Bunker
Entrepreneur, Co-Founder of One-and-Only (became
Joe Betts Lacroix
Co-Founder, OQO

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