Ninefold  

Ninefold is Australian cloud computing and storage with locally stored data, free local support, self service flexibility and low latency. This allows you to provision virtual servers and cloud storage quickly - scaling up and down when needed – and only paying for the resources you use.


UTS Business School 

UTS Business School provides integrative and practice-oriented business education in a leading university of technology. They also conduct innovative and internationally recognised research, engage actively with business and the community and prepare our students, faculty, professional staff and alumni to meet future challenges


Microsoft BizSpark

Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business.


Adroit Lawyers

Adroit clients include some of Australia’s hottest new start-ups as well as industry leading international companies. They have experience in taking a business from the first seed of an idea right through the growth stages to full operation. They give advice on structuring the venture, raising funds, issuing shares, building the Board of Directors, corporate governance, business strategy, negotiating key contracts and taking on executives and other employees.


 Netregistry

Netregistry is an Australian trusted online provider, offering all the services you need to grow online - from world-class web hosting to great value domain names, effective web design and online marketing services.


 

Naming and Branding

Sydney 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-03-20, 06:30 PM

Mentors


7.53
Rebekah Campbell
CEO, Posse

Rebekah founded top music management company Scorpio in 2002 and developed the careers of 11 of Australia’s biggest stars. In 2010, Rebekah switched careers to start Posse. Posse is a community marketing system that helps better stores and better customers find each o...

7.19
Lauren Fried
Managing Director, Pulse Marketing

Lauren is the MD of Pulse Marketing. Lauren has grown Pulse Marketing to be an award-winning and competitive player in the Marketing and Advertising industry. Most recently, she won the 2010 Telstra NSW Young Business Woman of the Year, as well as national and internation...

8.03
Jeffrey Cooper
General Manager, Step Change Marketing

Jeff Cooper is the General Manager of Step Change Marketing (www.stepchangemarketing.com), one of Australia’s top marketers under 30 and adviser to World Education Australia and Good Return. He has a background in Brand Strategy and Communications Planning and now focuses...

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