Naming and Branding

Fall 2011 Hanoi Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-11-13, 06:30 PM

Mentors

Hung Dinh
Founder & CEO, Joomlart
Hieu Nguyen Ngoc
CEO, Skynet Technology Incubator
Minh Cao Cong
PR Director, Co-Founder

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