Much Shelist

Much Shelist is a full-service law firm serving start-up, small and mid-market businesses, and venture capital investors, private equity funds and family offices that invest in them and support their growth.  The firm advises early-stage technology and growth enterprises in start-up matters and venture capital transactions.  Much Shelist continues to support those enterprises as they grow by providing advice on the full spectrum of legal and business matters a start-up or growth-stage company is likely to encounter, including issues related to employees and other service providers, intellectual property rights and licensing, and negotiations with vendors and strategic partners.  The firm also represents clients in litigation, mergers and acquisitions and other extraordinary matters.  Much Shelist is headquartered in Chicago and has a branch office in California.

Presentation and Publicity

Fall 2011 Chicago Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-01-24, 12:00 AM

Mentors


7.75
Mil Ovan
CEO, Next Gen Solar

Mil Ovan is a senior executive with over 25 years of experience focused on bringing discontinuous world-changing new technologies to global marketplaces. Mil has built and run four start-up companies, and has created new divisions at Fortune 500 companies. Mil's MBA is f...

8.00
Ross Kimbarovsky
Co-Founder, crowdSPRING

Ross Kimbarovsky left a successful 13 year career as a trial lawyer (so that he could wear shorts and sandals to work every day) by co-founding crowdSPRING - the world's #1 marketplace for crowdsourced graphic design, industrial design and copywriting services. Buyers who...

8.00
Irv Shapiro
CEO/CTO and Head Coach, Ifbyphone, Inc.

As a senior executive with over 35 years of computer technology industry experience and deep technology and management expertise, he is passionate about the delivery of technology solutions that improve peoples lives. Currently as the CEO/CTO at Ifbyphone, he is worki...

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