Much Shelist

Much Shelist is a full-service law firm serving start-up, small and mid-market businesses, and venture capital investors, private equity funds and family offices that invest in them and support their growth.  The firm advises early-stage technology and growth enterprises in start-up matters and venture capital transactions.  Much Shelist continues to support those enterprises as they grow by providing advice on the full spectrum of legal and business matters a start-up or growth-stage company is likely to encounter, including issues related to employees and other service providers, intellectual property rights and licensing, and negotiations with vendors and strategic partners.  The firm also represents clients in litigation, mergers and acquisitions and other extraordinary matters.  Much Shelist is headquartered in Chicago and has a branch office in California.

Presentation and Publicity

Fall 2011 Chicago Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-01-24, 12:00 AM

Mentors

Mil Ovan
CEO, Next Gen Solar
Ross Kimbarovsky
Co-Founder, crowdSPRING
Irv Shapiro
CEO/CTO and Head Coach, Ifbyphone, Inc.

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