Much Shelist

Much Shelist is a full-service law firm serving start-up, small and mid-market businesses, and venture capital investors, private equity funds and family offices that invest in them and support their growth.  The firm advises early-stage technology and growth enterprises in start-up matters and venture capital transactions.  Much Shelist continues to support those enterprises as they grow by providing advice on the full spectrum of legal and business matters a start-up or growth-stage company is likely to encounter, including issues related to employees and other service providers, intellectual property rights and licensing, and negotiations with vendors and strategic partners.  The firm also represents clients in litigation, mergers and acquisitions and other extraordinary matters.  Much Shelist is headquartered in Chicago and has a branch office in California.

Marketing and Sales

Fall 2011 Chicago Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.
Date:
2012-01-17, 12:00 AM

Mentors


Joe Dwyer
Joe Dwyer - Partner, Digital Intent / Founder Equity (Chicago FI) , Digital Intent / Founder Equity

Joe Dwyer is an investor, technologist, and serial entrepreneur. He is a partner at Digital Intent (http://digintent.com), as well as a partner at Founder Equity Fund (http://founderequity.com), and teaches innovation and entrepreneurship courses at Kellogg School of Mana...

Dan Ushman
Co-Founder & CMO, SingleHop, Inc.

My name is Dan Ushman and I am one of the co-founders of SingleHop; my official title is CMO but I wear many hats in the company -- including the 'head of marketing' one. Before SingleHop, I co-founded midPhase hosting from my college dorm room at SIUC -- which grew t...

Matt Mandell
Principal, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...

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