Much Shelist

Much Shelist is a full-service law firm serving start-up, small and mid-market businesses, and venture capital investors, private equity funds and family offices that invest in them and support their growth.  The firm advises early-stage technology and growth enterprises in start-up matters and venture capital transactions.  Much Shelist continues to support those enterprises as they grow by providing advice on the full spectrum of legal and business matters a start-up or growth-stage company is likely to encounter, including issues related to employees and other service providers, intellectual property rights and licensing, and negotiations with vendors and strategic partners.  The firm also represents clients in litigation, mergers and acquisitions and other extraordinary matters.  Much Shelist is headquartered in Chicago and has a branch office in California.

Marketing and Sales

Fall 2011 Chicago Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2012-01-17, 12:00 AM

Mentors

Joe Dwyer
Venture Partner, OCA Ventures
Dan Ushman
Co-Founder & CMO, SingleHop, Inc.
Matt Mandell
Digital Engagement Strategy, Mandell Enterprises

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