Naming and Branding
Fall 2011 Jakarta Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2011-11-09, 06:30 PM
co-Founder, Managing Director
Sakti Makki is the co-Founder, Managing Director, Principal Consultant and Creative Director of MakkiMakki, the leading strategic branding consultant In Indonesia. He leads, directs and manages branding consultants and designers in strategic brand development encompassing...
Director, Ideosource Venture Capital
Andi S. Boediman is a Director at Ideosource, a venture capital focusing on digital industries, including content, media, ecommerce and its digital infrastructures. Current Ideosource portfolio includes companies like TouchTen, Saqina, Gimmieworld & Kelir TV.
Dian Noeh Abubakar
Founder & CEO, Kennedy, Voice & Berliner
Dian is Founder of Kennedy, Voice & Berliner and the CEO as well as:
- Initiator Voice of Startups, or Public Relations service for Startups category, which is the first and only one offered by PR
firms in Indonesia
- Indonesia Chamber of Commerce, as Deputy Hea...