Naming and Branding
Fall 2011 Jakarta Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2011-11-09, 06:30 PM
co-Founder, Managing Director
Director, Ideosource Venture Capital
Dian Noeh Abubakar
Founder & CEO, Kennedy, Voice & Berliner