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Presentation and Publicity

Fall 2011 Singapore Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-01-26, 07:00 PM

Mentors


7.69
Edvarcl Heng
Senior Manager, Social Media

Edvarcl is a senior manager at MediaCom, an agency under the WPP network. He developed and helms the social media division, servicing Dell and P&G in their regional social outreach in terms of strategy and engagement metrics. Prior to MediaCom, he was at Singapore Press H...

8.46
Gabe Zichermann
Author, Speaker, Advisor, Gamification Co

GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...

8.15
Terence Swee
Founder & CEO, muvee

Terence is Founder and CEO of muvee. He wrote code in the early days, became the chief deal seeking missile and instrumental in negotiating global deals with HP, HTC, LG, Samsung, Nikon, Sony, Olympus and Nokia globally and took over as CEO from his co-founder in 2007. ...

6.91
Adriana Gascoigne
CEO, Girls in Tech

Adriana is the founder and CEO of Girls in Tech, a non-profit organization, which she launched in February 2007. As a woman in tech, Adriana’s passion lies in bolstering opportunities around the empowerment, engagement and education of women in tech. Previously, Adriana w...

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