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Presentation and Publicity

Fall 2011 Singapore Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-01-26, 07:00 PM

Mentors

Edvarcl Heng
Senior Manager, Social Media
Gabe Zichermann
Author, Speaker, Advisor, Gamification Co
Terence Swee
Founder & CEO, muvee
Adriana Gascoigne
CEO, Girls in Tech

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