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Marketing and Sales

Fall 2011 Singapore Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2012-01-17, 07:00 PM

Mentors


7.67
Kris Childress
CEO, NanoThree

Kris is the CEO of NanoThree, a Singapore cleantech startup as well as an Executive Advisor at the National University of Singapore's Enterprise Incubator. He has extensive experience on several US startup teams - some with global reach - in fields as diverse as laborator...

7.92
Terence Swee
Founder & CEO, muvee

Terence is Founder and CEO of muvee. He wrote code in the early days, became the chief deal seeking missile and instrumental in negotiating global deals with HP, HTC, LG, Samsung, Nikon, Sony, Olympus and Nokia globally and took over as CEO from his co-founder in 2007. ...

8.33
Alex Marquez
Founder, Propeller Fish

Alex is the founder of Propeller Fish, a Singapore based company which helps clients develop opportunities around new brand, products, and services globally. Over a 10 year career in innovation and strategy, Alex has developed growth opportunities for some of the world’s ...

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