Marketing and Sales
Fall 2011 Singapore Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2012-01-17, 07:00 PM
Kris has been the CEO of a Singapore cleantech startup as well as a Mentor-In-Residence at the National University of Singapore's Enterprise Incubator. He has extensive experience on several US startup teams - some with global reach - in fields as diverse as laboratory eq...
Founder & CEO, muvee
Terence is Founder and CEO of muvee. He wrote code in the early days, became the chief deal seeking missile and instrumental in negotiating global deals with HP, HTC, LG, Samsung, Nikon, Sony, Olympus and Nokia globally and took over as CEO from his co-founder in 2007. ...
Founder, Propeller Fish
Alex is the founder of Propeller Fish, a Singapore based company which helps clients develop opportunities around new brand, products, and services globally. Over a 10 year career in innovation and strategy, Alex has developed growth opportunities for some of the world’s ...