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Naming and Branding

Fall 2011 Singapore Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-11-04, 07:00 PM

Mentors

Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub
Jeffrey Paine
Founding Partner, Golden Gate Ventures

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