Fall 2011 Singapore Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-10-25, 07:00 PM
Scott Rafer is the CEO of Lumatic, as well as the Co-founder and director at Mashery and Delivr. Lumatic was preceded by Lookery, one of the first ad networks on Facebook, portions of which were sold to Adknowledge in 2008; and MyBlogLog, a social network of bloggers, wh...
Meng Weng Wong
Meng Weng WONG is a serial entrepreneur. In 1994 he founded pobox.com, an email services company. In 2003 he led the group that designed the Sender Policy Framework standard (RFC4408) which was later embraced and extended by Microsoft. In 2005 he co-founded Karmasphere, a...
Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...