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Winter 2009 New York
Applications: Nov 25, '09
Sessions: Dec 03, '09 - Mar 18, '10

Vision

Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 50 cities worldwide.

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Marketing and Publicity

Winter 2009 New York Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.

Date:
March 04, 2010, at 06:30 PM

Mentors

Jeffrey Dachis
CEO, Dachis Group
Craig Kanarick
CEO , Mouth Foods
Andy Morris
Co-Founder, Morris + King Company

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