Hub Melbourne

General Standards

General Standards

Rohan Wallace

Branding and Marketing

Melbourne Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-08-06, 06:30 PM

Mentors


8.25
Indi June
Founder

Indi Tansey. Founder of OutTrippin – a crowdsourced travel planning platform that enables travellers to 'press play' on truly unique travel experiences. Imagine having an expert community of 300+ travel bloggers competing to build your vacation plan, to any destination,...

8.25
Sally Gatenby
Director

Sally Gatenby - Director of Larkspur Communications. I launched Larkspur Communications as a startup focused PR and communications consultancy to meet the needs of the startups who aren't ready for a retainer model, but still want to deliver their news and messages effe...

7.88
Mark Middo
Founder, Social Empire & Reminisce Entertainment

Mark Middo thrives on unconventional ideas. As the founder of Social Empire and Reminisce Entertainment, Mark specializes in finding unique marketing angles and leveraging them to create remarkable revenue growth. Over the last decade, Mark has used this growth hacking sy...

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