Naming and Branding

Spring 2011 Paris Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-04-05, 06:30 PM

Mentors


8.21
Alain Garnier
CEO & Co-Founder, Jamespot

Alain Garnier est le co-fondateur et CEO du service Web de réseau social d'entreprise Jamespot. Auparavant il a été successivement co-fondateur d'ARISEM (éditeur de logiciel leader dans le domaine de l'analyse sémantique appliquée au Web) en 1996 revendu en 2003 à Thales ...

7.91
Alain Raynaud
CEO, FairSoftware

Alain Raynaud is the founder and CEO of FairSoftware, a TechCrunch50 Finalist that lets people associate online for profit by forming virtual corporations. In 2002, Alain co-founded EVE-USA, an electronic design automation company that grew to 100 employees and $30M in re...

9.44
Robin Chase
CEO, Buzzcar

Robin Chase is founder and CEO of Buzzcar, a peer to peer carsharing company. She is co-founder and former CEO of Zipcar (largest carsharing company in the world) and GoLoco (ridesharing site that combined social networks with nice mapping and search). And currently head...

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