Presentation and Publicity

Spring 2011 New York Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2011-06-13, 06:30 PM

Mentors


7.50
Alexandra Wilson
Founder and Chief Merchandising Officer, Gilt Groupe

Alexandra Wilkis Wilson is Founder and Chief Merchandising Officer of Gilt Groupe. Prior to co-founding Gilt Groupe, Alexandra managed retail operations at Bulgari, and before that she managed Leather Goods Sales Planning for Louis Vuitton North America. Alexandra bega...

6.38
Josh Weinstein
CEO & Founder, YouAre.tv

Josh Weinstein is the founder of YouAre.tv and CollegeOnly.com. CollegeOnly was the evolution of two previous ventures: GoodCrush and RandomDorm. He also co-founded CollegeGovs - a listserv for student body presidents. Josh likes people, technology, and leveraging the lat...

8.75
Nick Baily
Founder, CEO / Principal, Reelgrid Media, Complex Ventures

Founder & Principal of Complex Ventures, LLC, a hub for startups in digital media located in NYC's Village Voice building, currently leading REELGRID, a just hatched new startup that aims to create a new model to mechanize the system for making intriguing, beautiful vide...

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