Marketing and Sales

Spring 2011 New York Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2011-05-24, 06:30 PM


Mike Martoccia
Co-founder / COO, Dopamine, Inc.

Mike Martoccia is known among his followers as the Crowdsourcing Commando. In his role, Mike manages the accounts of several fortune 100 clients and coordinates the crowds efforts to successfully design and execute projects and the overall engagement. A qualified social m...

Bryan Janeczko
Founder, Wicked Start

My name is Bryan Janeczko and I've been a Founder Institute Director of the New York Chapter in 2012 and 2013. Throughout my career, I've been passionate about fueling innovation and creating transformational experiences for people, which is why I founded and...

Matthew Bromberg
Group GM, Electronic Arts

Matt is Group GM at Electronic Arts. He is the former president and CEO of Major League Gaming and Founder of I'mOK. He spent 5 years at AOL as GM of Moviefone, Consumer Products, and Games. Prior to AOL, he was the GM of Techweb (IPO'd and sold to United News and Medi...

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