Marketing and Sales

Spring 2011 New York Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2011-05-24, 06:30 PM

Mentors

Mike Martoccia
Co-founder / COO, Dopamine, Inc.
Bryan Janeczko
Founder, Wicked Start
Matthew Bromberg
Group GM, Electronic Arts

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