Naming and Branding

Spring 2011 New York Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-04-04, 06:30 PM

Mentors


8.00
Nick Baily
Founder, CEO / Principal, Reelgrid Media, Complex Ventures

Founder & Principal of Complex Ventures, LLC, a hub for startups in digital media located in NYC's Village Voice building, currently leading REELGRID, a just hatched new startup that aims to create a new model to mechanize the system for making intriguing, beautiful vide...

7.52
Divya Gugnani
CEO, Send the Trend/Behind the Burner

Food and fashion are my two passions and I am the founder/CEO of both Behind the Burner (tips, tricks and techniques for food, wine, mixology & nutrition) and Send the Trend (personalized fashion accessory etailer). I am a former venture capitalist (Principal at FirstMark...

8.33
Shaahin Cheyene
President, http://www.excelerol.com

Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...

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