Naming and Branding

Spring 2011 New York Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-04-04, 06:30 PM

Mentors

Nick Baily
Founder, CEO / Principal, Reelgrid Media, Complex Ventures
Divya Gugnani
CEO, Send the Trend/Behind the Burner
Shaahin Cheyene
President, http://www.excelerol.com

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