Startup Research

Spring 2011 New York Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-03-28, 06:30 PM

Mentors


8.32
Jeff Stewart
Founder & CEO, Lenddo

Jeff Stewart is the Founder of Lenddo, the world’s first online community that empowers the emerging middle class to use their online social connections to build their creditworthiness and access local financial services. Jeff is a serial entrepreneur and angel investor,...

8.45
David Teten
Partner, ff Venture Capital

David Teten (teten.com) is a serial entrepreneur, Partner with ff Venture Capital (ffvc.com), and Founder and Chairman of Harvard Business School Alumni Angels of Greater New York. ff VC has made over 180 investments in over 70 companies since 1999. HBS Alumni Angels of N...

7.64
Graham Lawlor
Founder, Ultra Light Startups

Graham is the founder of Ultra Light Startups, a networking community for technology entrepreneurs. Ultra Light Startups runs monthly panel discussion and networking events on topics related to the technology, marketing, design, and finance of online businesses. Panel ...

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