Presentation and Publicity

Spring 2011 Singapore Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2011-06-28, 06:30 PM

Mentors


8.11
Simone Brunozzi
Technology Evangelist

Simone Brunozzi is a truly passionate technologist. After being an entrepreneur, a professor, a CTO, and after writing two technical books and two novels, he joined Amazon.com in March 2008 in the role of Amazon Web Services Technology Evangelist for Europe, to raise awar...

7.78
Daniel Goh
PR Manager, Blizzard Entertainment, SE Asia

Daniel Goh is a seasoned communicator and public relations professional with experience of over 8 years in the technology and consumer electronics industries. Daniel is also the founder and chief editor of Young Upstarts, an entrepreneurship, small business and technolo...

8.56
Edvarcl Heng
Senior Manager, Social Media

Edvarcl is a senior manager at MediaCom, an agency under the WPP network. He developed and helms the social media division, servicing Dell and P&G in their regional social outreach in terms of strategy and engagement metrics. Prior to MediaCom, he was at Singapore Press H...

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