Marketing and Sales
Spring 2011 Singapore Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2011-06-13, 06:30 PM
Principal, Mandell Enterprises
Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...
Kris has been the CEO of a Singapore cleantech startup as well as a Mentor-In-Residence at the National University of Singapore's Enterprise Incubator. He has extensive experience on several US startup teams - some with global reach - in fields as diverse as laboratory eq...
CEO, JFDI.asia Pte Ltd
Hugh Mason is CEO of JFDI.asia Pte Ltd, a digital business seed accelerator that he co-founded with Meng Wong to spawn scaleable startups in Singapore. Hugh is a Physics graduate and a former TV producer working with BBC, Discovery and National Geographic. In London he co...
Executive in Residence , The ICEHOUSE
Joe Rouse is Executive Advisor at National University of Singapore Enterprise and ICEHOUSE EiR for SE Asia. Joe is a reformed VC (Past general partner with Pioneer Capital Partners of Auckland, NZ and of iNovia Capital of Montreal, Canada). He had the good fortune to serv...