Marketing and Sales

Spring 2011 Singapore Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2011-06-13, 06:30 PM

Mentors

Matt Mandell
Digital Engagement Strategy, Mandell Enterprises
Kris Childress
CEO, NanoThree
Hugh Mason
CEO, JFDI.asia Pte Ltd
Joe Rouse
Executive in Residence , The ICEHOUSE

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