Naming and Positioning

Mexico City Spring 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-06-25, 07:00 PM


Shai Rosen

Shai is an entrepreneur, public speaker, lecturer and consultant, with experience in startups, strategic development and digital distribution. Specialties: Entrepreneurship, business development, product development and online marketing. Favorite Quote: “A company ...

Carlos Ochoa
CEO, Chilango Ventures

In November of 2014 after investing in a company, I had this aha moment that made me create a Venture Capital Firm, CHILANGO VENTURES. In this company I am helping great entrepreneurs, creating a better and brighter future. In my previous life I was Executive VP of Sm...

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