Naming and Branding

Summer 2011 Colombia Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-05-10, 06:30 PM

Mentors

Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios
Leonardo Suárez Ruíz
Partner, Torrenegra Labs
Catalina Girald
Founder, Moxsie.com

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