Naming and Branding

Summer 2011 Colombia Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-05-10, 06:30 PM

Mentors


8.43
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

6.17
Leonardo Suárez Ruíz
Partner, Torrenegra Labs

Leonardo Suárez-Ruíz is partner at TorrenegraLabs. Industrial Designer started his career in 1997 in the plastics and editorial industry; In 2000 he started to build his own portfolio. In 2006 joined Voice123 as Operations Manage and in 2010 became CEO, he co-founded Bog...

8.43
Catalina Girald
Founder, Moxsie.com

Catalina is the founder of Moxsie.com. Moxsie is a venture-funded start-up and is one of the leading online retailers for independent and eco-friendly fashion. It was named one of Internet Retailer's Hot 100 online retailers for 2011. Prior to Moxsie, Catalina was an att...

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