Startup Research

Summer 2011 Colombia Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-05-05, 06:30 PM

Mentors


8.74
Camilo Gómez
CEO & Founder, SnappyGo

Camilo Gómez, CEO & Co-Founder at SnappyGo.com (Online market place for travel advice) Previously Co-founded: MantarayaTravel.com (Main online travel agency for taylor made tours to Colombia) Previously worked as Banker at Citibank Colombia handling Telecom, Retail and ...

8.04
Alan Colmenares
Managing Partner, Socialatom Ventures

Alan Colmenares is the Director for the Founder Institute in Colombia, South America. He moved to Latin America from the states at the age of 31 more than 10 years ago. He holds a BSEE degree from Lehigh University and worked for a number of start-ups in Silicon Valle...

8.48
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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