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Creative and knowledge-intensive industries are vitally important to economic development and the City of Perth recognises the significant role that entrepreneurship and innovation plays in driving tangible economic outcomes. 

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Naming and Positioning

Perth Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-06-05, 06:30 PM


Shahirah Gardner
Founder, Launchcode PR

PR exec with US/ Silicon Valley experience in B2B and B2C tech including mobile, clean tech, enterprise software, big data, and healthcare IT. Proven skills in developing and executing all aspects of public outreach campaigns to enhance media exposure and support strategi...

Charlie Gunningham
CEO, Business News

CEO, Business News. Previously (1999-2010) cofounded a startup ( which was then acquired by REIWA (ran 2010-2013). After arriving in Perth in 1997, did MBA at UWA (1997-1998) and graduated as top MBA student. Past 40under40 winner. Previous...

Rohan Wallace

Rohan is an Australian registered patent and trademark attorney with more than sixteen years of experience. He specialises in patenting IT and mechanical inventions, registering designs and the registration of trademarks in Australia and overseas. Rohan has the depth o...

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