Naming and Branding

Spring 2011 Los Angeles Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-03-07, 06:30 PM

Mentors


8.47
Kelly Perdew
CEO, TargetClose

Kelly Perdew is the CEO of TargetClose. TargetClose delivers advertisers the most efficient means to target, convert and re-engage high value customers while providing shoppers a personal web experience. Prior to co-founding TargetClose, Kelly was CEO of Fastpoint Gam...

8.19
Sam Saddigh
CEO / Founder, Knightsbridge Branding

I'm regarded as a leading brand strategist and bring a wealth of implementable processes and strategies focused on elevating brands to the next level of performance. This includes offering best in class know how to every engagement and give more to my clients than what is...

7.91
Donna Antebi
CEO

Donna Estes Antebi is an entrepreneur, patent holder, author, Huffington Post blogger, and children's rights advocate. Early in her career, Donna founded one of the largest product placement and promotion companies in the entertainment industry. With offices in Los Angele...

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