Marketing and Sales
Spring 2011 San Diego / Orange County Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2011-06-09, 06:00 PM
Co Founder & CEO, Hookit.com
Scott is the Co Founder and CEO of Hookit.com. He has been an entrepreneur since college. He spent a majority of his younger life competing in action sports, including motocross, BMX and downhill mountain biking. Combining his passion for sports with business, he was the...
President, Avadyne Health
Tyson McDowell is the Co-Founder and prior CEO of Benchmark Revenue Management which is a technology platform designed to overlay and rapidly integrate with any hospital IS infrastructure.
In 2012, Benchmark merged with Avadyne Health, and Tyson became President of th...