Naming and Branding
Spring 2011 San Diego / Orange County Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2011-04-07, 06:00 PM
Co Founder & CEO, Hookit.com
Scott is the Co Founder and CEO of Hookit.com. A born entrepreneur and athlete, Scott invested everything as a child and teen into his first passion…racing motocross. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense...
Founder, Silicon Beach Software
Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's co-foundedFutureWave Software, creators of Adobe Flash. He earned the title...
CEO & Founder, Red Door Interactive
Reid Carr is the Founder & CEO of Red Door Interactive, an Internet Presence Management firm that helps companies succeed online. In 2002, Reid founded Red Door Interactive, a three-time Inc 5000 company and one of the 100 Fastest Growing Companies in San Diego for the la...