New Markets Entry
Fall 2010 Singapore Semester
Where are your markets if not local? Is the new foreign market big enough? Is it growing or shrinking? What are the characteristics of the new market and why do you care? How can you determine if you can win in your new market and how to tactically execute to win your first customer? What are the networks and partners needed to dominate the new market?
Markets targeted are: China, Indonesia and the USA
Plan your entry to foreign markets
2012-08-07, 07:00 PM
Andy Zain is regarded as one of the mobile industry pioneers. Since 1999, he had involved in numerous 'industry first' initiatives, such as the first ringtone service, the first mobile portal, first mobile banking and m-commerce service in region. He is currently CEO and ...
Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...