The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

New Markets Entry

Fall 2010 Singapore Semester

Where are your markets if not local? Is the new foreign market big enough? Is it growing or shrinking? What are the characteristics of the new market and why do you care? How can you determine if you can win in your new market and how to tactically execute to win your first customer? What are the networks and partners needed to dominate the new market? Markets targeted are: China, Indonesia and the USA

Goal:
Plan your entry to foreign markets

Date:
2012-08-07, 07:00 PM

Mentors

Andi Zain
Managing Partner
Andi Zain
Director, ideabox

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