The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Naming and Branding

Fall 2010 Singapore Semester

Michael Eisner once said "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” In other words, great brands are grounded in a central differentiating principle that drives everything great businesses do. For many of you, that thought may well be in place. For others, that thought will need work. We're here to help you with that. The purpose of this session will be to refine your central brand idea and turn it into a more executable brand concept. You'll walk away with a name and a plan for how you intend to bring your brand to life in a way that positions it more competitively in the marketplace. Along the way, we'll provide tools, expertise and exercises to help make that happen.

Goal:
Name and brand your business.

Date:
2012-06-05, 07:00 PM

Mentors


8.05
Alex Marquez
Founder, Propeller Fish

Alex is the founder of Propeller Fish, a Singapore based company which helps clients develop opportunities around new brand, products, and services globally. Over a 10 year career in innovation and strategy, Alex has developed growth opportunities for some of the world’s ...

7.90
Meng Weng Wong
Director, JFDI.Asia

Meng Weng WONG is a serial entrepreneur. In 1994 he founded pobox.com, an email services company. In 2003 he led the group that designed the Sender Policy Framework standard (RFC4408) which was later embraced and extended by Microsoft. In 2005 he co-founded Karmasphere, a...

7.10
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub

Shauna is passionate in working with start-ups in new brand creation. She is Founder & Principal Consultant of BrandHub as well as CMO of CXA, a start-up set to transform employee benefits in Asia. BrandHub's clients in start-up space include SingTel Innov8, inSing.c...

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