The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Naming and Branding

Fall 2010 Singapore Semester

Michael Eisner once said "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” In other words, great brands are grounded in a central differentiating principle that drives everything great businesses do. For many of you, that thought may well be in place. For others, that thought will need work. We're here to help you with that. The purpose of this session will be to refine your central brand idea and turn it into a more executable brand concept. You'll walk away with a name and a plan for how you intend to bring your brand to life in a way that positions it more competitively in the marketplace. Along the way, we'll provide tools, expertise and exercises to help make that happen.

Goal:
Name and brand your business.

Date:
2012-06-05, 07:00 PM

Mentors

Alex Marquez
Founder, Propeller Fish
Meng Weng Wong
Director, JFDI.Asia
Shauna Li Roolvink
Founder & Principal Consulltant, Brandhub

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