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Fall 2010 Singapore
Sessions: 2010-10-10 - 2011-01-20
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 75 cities worldwide.
The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.
Naming and Branding
Fall 2010 Singapore SemesterMichael Eisner once said "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” In other words, great brands are grounded in a central differentiating principle that drives everything great businesses do. For many of you, that thought may well be in place. For others, that thought will need work. We're here to help you with that. The purpose of this session will be to refine your central brand idea and turn it into a more executable brand concept. You'll walk away with a name and a plan for how you intend to bring your brand to life in a way that positions it more competitively in the marketplace. Along the way, we'll provide tools, expertise and exercises to help make that happen.