The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Startup Research

Fall 2010 Singapore Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Identify your target market.

2012-05-29, 07:00 PM


Meng Weng Wong
Director, JFDI.Asia
Benjamin Joffe
Founder & CEO, Plus Eight Star
Jereme Wong
COO, clickTRUE Pte Ltd
Alex Marquez
Founder, Propeller Fish

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