Marketing and Sales
Fall 2010 San Diego & Orange County Semester
Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?
Create a message that resonates.
2010-12-22, 06:00 PM
Dan Shapiro - Founder, Sparkbuy (Seattle FI) , VSCO
Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...
Founder & CEO, PicClick
Ryan is the CEO of PicClick which he bootstrapped from 0 traffic, 0 funding, and 0 revenue to generating over $1.2 million in product sales per month for eBay and Etsy sellers after 1 year from launch. PicClick is a top 25 eBay affiliate. He is a successful parallel Inte...
Co Founder & CEO, Hookit.com
Scott is the Co Founder and CEO of Hookit.com. A born entrepreneur and athlete, Scott invested everything as a child and teen into his first passion…racing motocross. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense...