Pillsbury is excited to sponsor and host the Founder Institute NYC. Participating Founders receive the highest quality, startup-optimized basic legal services for a fixed fee (full details upon admission) from Pillsbury's top-performing startup corporate legal team. 

Marketing and Sales

Fall 2010 San Diego & Orange County Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-12-22, 06:00 PM

Mentors


8.85
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

7.92
Ryan Sit
Founder & CEO, PicClick

Ryan is the CEO of PicClick which he bootstrapped from 0 traffic, 0 funding, and 0 revenue to generating over $1.2 million in product sales per month for eBay and Etsy sellers after 1 year from launch. PicClick is a top 25 eBay affiliate. He is a successful parallel Inte...

7.92
Scott Tilton
Co Founder & CEO, Hookit.com

Scott is the Co Founder and CEO of Hookit.com. He has been an entrepreneur since college. He spent a majority of his younger life competing in action sports, including motocross, BMX and downhill mountain biking. Combining his passion for sports with business, he was the...

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