Naming and Branding

Washington DC Autumn 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2013-12-03, 06:30 PM

Mentors


8.18
Justin Maddox
CEO , CrowdTrust

CEO of CrowdTrust. Fall 2012 DC Founder Institute Grad.

8.06
Liz Sara
Managing Director, Best Marketing, LLC

Elizabeth Sara has 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and strategic marketer. In 2001, she founded Best Marketing, LLC to provide early stage and growth stage technology companies with strategic m...

8.35
Joshua Konowe
Founder & CEO, Uppidy.com

Joshua Konowe is the CEO & Co-Founder of Uppidy.com. Uppidy let's everyone search, store and publish their text/sms messages for free. Previously, I founded and exited both BrandClick.com & eAgent.com. In the 90's I worked up and down Madison Ave. for Nielsen, TheDeal...

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