Research and Customer Development

Jakarta Winter 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2013-12-09, 06:30 PM

Mentors


8.00
Andi Zain
Director, ideabox

Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...

8.20
Joulmer J
Vice President, Scientific Marketing Group, Telkomsel.

Currently working with Telkomsel, an Indonesia telco company the largest 6th operator in the world by number of subscribers. Previous employment have included 10 years experience in the banking sector in various countries such as The UK, Singapore, China, Malaysia and acr...

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