Research and Customer Development
Jakarta Winter 2013 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2013-12-09, 06:30 PM
Director, Kejora Ventures
Andy Zain currently the Managing Director of Kejora Ventures a startup accelerator & tech company builder in Southeast Asia. Prior to launching Kejora, held position as Director in SkyBee Tbk, an Indonesian Stock Exchange (IDX) listed company in technology, media & teleco...
Vice President, Scientific Marketing Group, Telkomsel.
Currently working with Telkomsel, an Indonesia telco company the largest 6th operator in the world by number of subscribers. Previous employment have included 10 years experience in the banking sector in various countries such as The UK, Singapore, China, Malaysia and acr...