Branding and Marketing

Istanbul Winter 2013 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-03-20, 07:30 PM

Mentors


1.00
Joris Van Heukelom
Partner , Makerstreet

Joris is currently a partner at Makerstreet. He was previously the CEO of ilse media, an online publishing and media search company. Prior to ilse, he served as director of content and consumer marketing at KPN telecommunicatios. Additionally he has also worked as VP of c...

Alper Yegin
Architect, Samsung

Telecom R&D architect with extensive experience in research, design, implementation, productization, standardization, strategy and promotion of next generation mobile and wireless Internet architectures. Leading security and IP networking design work of 5G R&D Project ...

8.00
Can Serter
Angel Investor, Angel Investor

Can Serter is an active angel investor, investing in companies in Turkey and USA. Previously, he worked in the solar and insurance sectors.

Yigit Ersu
Founder, PeopleApps

Founded PeopleApps an application development and investment company, focusing on mobile, social, local and games. Founded Linde Opsan, a Joint Venture between Linde Wiemann of Germany and Opsan Automotive, specializing in roll-forming in Turkey, Romania, and Russia. ...

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