Research and Customer Development

Istanbul Winter 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2013-12-12, 07:00 PM


Sahin Boydas
Sahin Boydas - CEO, MovieLaLa (Istanbul FI), MovieLaLa

Şahin is cofounder of MovieLaLa. He is Founder Institute Silicon Valley Chapter graduate. He is a serial entreprneeur and cofounder of / eModa A.S. and Vitamin Ltd Sti. He has a Master of Business Administration (M.B.A.) in Entrepreneurship from Bahcesehi...

A. Erhat Nalbant
Cofounder, Founder Institute Istanbul, Sabanci University SUCool Accelerator

Erhat is a lean consultant in various areas as product development, project management, customer development and online marketing. He is a co-founder of WeDecide, a gamified open innovation/decision-making app. He led the online marketing efforts and strategies of Deloitt...

Burak Yaman
Cofounder, Yalın Girişim Atölyesi & Venturro

Burak Yaman is cofounder of Venturro, Turkey’s first social network for startups and ecosystem. He is also the founder of Yalın Girişim Atolyesi that promotes customer development and lean startup methodologies in region. He organizes a variety of events for startupers, t...

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