Research and Customer Development
Istanbul Winter 2013 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2013-12-12, 07:00 PM
Sahin Boydas - CEO, MovieLaLa (Istanbul FI), MovieLaLa
Şahin is cofounder of MovieLaLa. He is Founder Institute Silicon Valley Chapter graduate. He is a serial entreprneeur and cofounder of Beyazkutu.com / eModa A.S. and Vitamin Ltd Sti. He has a Master of Business Administration (M.B.A.) in Entrepreneurship from Bahcesehi...
A. Erhat Nalbant
Cofounder, Founder Institute Istanbul, Sabanci University SUCool Accelerator
Erhat is a lean consultant in various areas as product development, project management, customer development and online marketing. He is a co-founder of WeDecide, a gamified open innovation/decision-making app. He led the online marketing efforts and strategies of Deloitt...
Coordinator, Koç University Incubation Center
Burak Yaman is the coordinator of Koç University Incubation Center that assist entrepreneurs to build sustainable and scalable tech startups and he is also co-founder of Lean Startup Atelier (Yalin Girisim Atolyesi), which promotes customer development and lean startup me...