The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Startup Research

Summer 2010 Boston Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-07-08, 06:00 PM

Mentors

Doug Levin
Founder, Black Duck
Kelly Perdew
CEO, TargetClose
Amir Eldad
Founder, Aternity

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