The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Startup Research

Summer 2010 Boston Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Identify your target market.

Date:
2010-07-08, 06:00 PM

Mentors


7.77
Doug Levin
Founder, Black Duck

A visionary, strategic and market-savvy executive and entrepreneur with an outstanding record of building VC-backed technology businesses. Over twenty-nine years of software industry and twenty-three years of global enterprise experience. He has broad experience in financ...

8.50
Kelly Perdew
CEO, TargetClose

Kelly Perdew is the CEO of TargetClose. TargetClose delivers advertisers the most efficient means to target, convert and re-engage high value customers while providing shoppers a personal web experience. Prior to co-founding TargetClose, Kelly was CEO of Fastpoint Gam...

8.14
Amir Eldad
Founder, Aternity

Amir Eldad, Managing Director at A2E Partners 5 high-tech / startup generations across Israel, France and the US: early 90's Sales & Marketing leadership for Fibronics in France & Europe; mid - late 90's: VP Sales & Marketing of startup NiceCom (a leader in ATM switchi...

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