Branding and Marketing

Seattle Autumn 2013 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-03-24, 06:30 PM

Mentors


9.00
Brett Greene
Director, Business Development and Social Marketing, Fresh Consulting

Brett Greene is the Practice Director for Communities and Digital Marketing at Ci2i Services. The marketing strategies and campaigns Brett has created have helped to build digital brands for startups, the City of Los Angeles, and Fortune 500 companies. Brett supports...

9.00
Bryan Rutberg
Partner, AG Consulting Partners

Bryan Rutberg is a Partner with AG Consulting Partners, where he manages the Communications Practice. Bryan and his team help leaders reach key audiences to persuade, inform, inspire, and drive action. His experience includes management and leadership at tech giants Hewle...

8.60
Shauna Causey
VP of Marketing, UP Global

I've had the opportunity to work with some of the country's leading e-commerce and media companies, starting with the Seattle Mariners front office staff when I was 15 years old. Over 15 years of experience, I've had leadership roles in teams involved with digital med...

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