Marketing and Sales

Singapore Summer 2013 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-08-20, 06:30 PM

Mentors


7.50
Kris Childress
CEO, NanoThree

Kris is the CEO of NanoThree, a Singapore cleantech startup as well as an Executive Advisor at the National University of Singapore's Enterprise Incubator. He has extensive experience on several US startup teams - some with global reach - in fields as diverse as laborator...

7.87
Simon Dale
Head of Technology & Innovation, SAP Asia Pacific Japan

Recently appointed as Head of Technology and Innovation for SAP in the Asia Pacific Japan region, developing long term adoption for SAP's most recent innovations, working with both early adopter customers and partners across the region. Based in SAP’s Singapore headqua...

8.27
Ann Burgraff - Rowell
Advisor / Mentor , National University of Singapore / Singapore HUB

Ann brings more than 15 years experience marketing innovative software and SAAS services. Ann has held VP of Marketing positions at salesforce.com, DoubleClick,(now part of Google), Informative (now part of SatMetrix) and others. Ann has been an advisor to companies such...

9.27
Dennis Goh
Director, International Digital Media Operations, Singtel

Dennis Goh founded HungryGoWhere in 2007, running numerous social media campaigns and growing HungryGoWhere to become Singapore’s largest and most popular F&B portal within 2 years, with an audience today of around 1 million monthly unique visitors. Recently, Dennis helpe...

7.91
Douglas Khoo
Co-Founder, Qunar.com

Douglas Khoo has been involved in both the interactive and traditional advertising and marketing communications business for almost 20 years. He was a co-founder of Qunar.com and led the company's sales, marketing and business development activities until its acquisition ...

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