Marketing and Sales

Paris Spring 2013 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-06-24, 06:30 PM

Mentors

Alain Meller
Founder, NovaXone
François Deltour
CEO
Bruno Levy
CEO, Value Logic
Simon Ferniot
Co-founder and Chairman, BIOGROUPE

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