Marketing and Sales

Paris Spring 2013 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2013-06-24, 06:30 PM


Alain Meller
Founder, NovaXone

Alain Meller has been the CEO of Kalabie, a software vendor selling to the Pharma Industry and was acquired by Agilent Technologies Inc. in 2007. Before that he cofounded Convergent Capital a VC fund investing in France and Israel, was Managing Director for E-business at ...

François Deltour
CEO, Effiliation

Francois is the CEO of Effiliation, a web marketing organization dedicated to linking quality content publishers and E Merchants. Some of Francois' previous positions include Director of Publicis Palo Alto; Partner, COO, & CFO at Palo Alto S.A.; Project Manager at Havas; ...

Bruno Levy
CEO, Value Logic

Bruno is the partner and co-founder of Value Logic SAS, which helps companies carefully define and select their innovation investments in order to boost their grow and competitiveness in a target market. Bruno's previous positions include co-founder of SmartTrade, preside...

Simon Ferniot
Co-founder and Chairman, BIOGROUPE

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