Paris Spring 2013 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2013-04-15, 06:30 PM
Bruno is the partner and co-founder of Value Logic SAS, which helps companies carefully define and select their innovation investments in order to boost their grow and competitiveness in a target market. Bruno's previous positions include co-founder of SmartTrade, preside...
Edouard Morhange is an entrepreneur in the digital and commnication domains. He was the founder in 1998 of MonsieurCinema.com, the French equivalent of IMDB, cofounded with M. Pierre Tchernia and sold to LibertySurf Group in May 2000. Then he founded Nouveau Jour, a leadi...
Joe Betts Lacroix
Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...