Naming and Branding
Sydney Winter 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-04-10, 08:30 AM
General Partner, Sydney Seed Fund
Strategist, Step Change Marketing
Head of Strategy, Step Change Marketing