Naming and Branding

Sydney Winter 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-04-10, 08:30 AM

Mentors

Garry Visontay
General Partner, Sydney Seed Fund
Phil Morle
Director, Pollenizer
Adam Long
Strategist, Step Change Marketing
Ashton Bishop
Head of Strategy, Step Change Marketing

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