Next Jump
Imagine earning employee perks that help make you physically healthier and mentally happier. More excited about where you work and more invested in your job. That give you not just free stuff, but personal freedom. Perks that bring you great discounts plus more of what really counts: ways for you and your family to live, work and play better--and with greater purpose. Welcome to Perks At Work. Perks that matter.

McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Ambition Today
Ambition Today is a podcast show discussing with ambitious entrepreneurs the key moments that help you achieve success, grow your startup, try to change the world, and go after your dreams, today. Don't miss the incredible stories and lessons being told by startup founders, angel investors, and venture capitalist.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Naming and Branding

New York Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2013-04-10, 06:30 PM

Mentors


Dan Seidman
Founder / CEO, Promotional Communications LLC

My name is Daniel Seidman and I am a Partner/Founder of Promotional Communications LLC. My previous company was DigiX BVBA which I founded in 2008 and sold to Promotional Communications in 2008. Other creations of mine are GrapeX, the worlds first online wine fu...

Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

Jennie Baird
CEO and Co-Founder

Jennie Baird was the co-founder and CEO of BabyNameWizard.com and NameCandy.com, sites that reached over 1 million visitors each month and that were recognized on numerous "Best of the Web" lists, including TIME's 50 Best Websites. She sold her company to CafeMom/CMI Mar...

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